The ceremony hosted by Queen Latifah saw a 72% increase in viewership over last year.
The 54th NAACP Image Awards on Saturday drew 2.9 million viewers, according to Nielsen live plus data from the same day.
The 2023 ceremony, which was hosted by R&B legend and Hollywood staple Queen Latifah, saw a 72% increase in total viewership over last year as the awards were simulcast live on 13 networks. from Paramount Global, including BET HER, CMT, Comedy Central, LOGO , MTV, MTV2, Paramount Network, POP TV, Smithsonian, TV Land and VH1.
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As the night reclaimed its place as the No. 1 most social primetime show on all of cable on Saturday night, the NAACP Image Awards drew more than 10.4 million social interactions across Instagram, Facebook, Twitter and YouTube, according to Live, Sprinklr and Adobe Analytics. , marking a 1,658% increase in social interactions.
Honoring black industry luminaries in 70 categories, beloved favorite “Abbott Elementary” was honored along with “Black Panther: Wakanda Forever” star Angela Bassett, Nicco Annan, Viola Davis and Will Smith and award winners specials Gabrielle Union-Wade, Dwyane Wade, Serena Williams and Benjamin Crump.
Presented by Wells Fargo and sponsored by Bank of America, Gushers, Google, Airbnb, Amazon, FedEx, Lowe’s, Alaska Airlines, American Airlines, Audible, Bacardi and Mielle, the “54th NAACP Image Awards” come from Hudlin Entertainment and The Gurin Company , with Reggie Hudlin and Phil Gurin serving as executive producers. Byron Phillips served as co-executive producer along with producer Robin Reinhardt, while Connie Orlando and Jamal Noisette served as executive producers for BET.
