NBCUniversal’s Allison Rawlings has been named executive vice president of communications, television and streaming group in a new expanded role, reporting to NBCU’s president of television and streaming Mark Lazarus. Chip Sullivan, who remains EVP of Entertainment Communications, will expand his current responsibilities across platforms, sharing Peacock promotional duties with the streamer’s CMO Shannon Willett.
Rawlings’ previous title was EVP of Strategic Communications, Entertainment Networks, which she has held through 2021. Previously, she was SVP of Corporate Comms at NBC Entertainment, joining the company in 2016 from DreamWorks Animation, where she was Head of PR. Sullivan retains his title with an expansion of responsibilities. He debuted in 2015 in the lead role.
According to Lazarus, the expanded position is an effort by the company to “bring together the television and streaming portfolios”.
In her new role, Rawlings will work to help the company improve and enhance its broad portfolio of narratives, working closely with communications leaders in the television and streaming businesses. In addition to working broadly for the division, his team will also be involved with the entertainment business, leading strategic communications for Peacock.
“Allison’s understanding and passion for our business, her relationships with the company and the press, and her experience bringing teams together to navigate complex communication challenges, all make Allison a great fit for this new position.” , ” Lazarus wrote in an internal memo.
On the content side, Sullivan will expand the scope of his role across all of NBCU’s entertainment platforms, major awards and talent relations for entertainment networks and Peacock. “Better aligning our promotional teams will enable us to harness the power of our portfolio to launch our shows and grow our audiences,” Lazarus said. “Chip’s deep expertise, his industry connections and his unique ability to work with our press partners spread across all parts of our entertainment platforms will help elevate our brands and our shows, and our content, our talent.” And our creative teams will ensure they are in the best possible hands.
The chairman concluded, “As we continue to transform our business together, I look forward to taking these steps with my communications team to help better align our portfolios and celebrate our shared successes.” Excited.”
