According to Nielsen and Adobe Analytics, the World Cup’s Argentina-Mexico game became the most-watched group stage match in Spanish-language history, attracting 9 million users across television and digital viewers.
Across 13 days and 48 group stage matches, the Spanish-language coverage of the FIFA World Cup Qatar 2022 earned an average Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms in combined television and digital . Viewership – Viewership increased by 5% compared to the 2018 tournament, which attracted a total of 1.97 million viewers.
26 November The Argentina v. Mexico game surpasses eight other games in terms of combined television and digital viewers by 4 million viewers, with the Brazil vs. Serbia game coming in second, reaching 5.7 million viewers. The Saudi Arabia vs. Mexico and Poland vs. Argentina games ranked third with a total of 5.4 million viewers, Spain vs. Germany ranked fourth with 4.9 million viewers, and England vs. USA ranked last with 4.7 million viewers.
For 10 consecutive days since the start of the World Cup, Telemundo has held first place as the most watched Spanish-language broadcast network for total daytime viewers of the World Cup, from 20 November to 29 November, garnering a 1.3 million average viewers. and 59% of the three Spanish-language networks between 6 a.m. and 2 a.m.
During the group stage, Telemundo saw viewership record highs three times, including November 22, which became the highest-rated Tuesday in network history for total daytime viewers with 1.24 million viewers, and Thanksgiving Day on November 24, which became the highest-rated Tuesday in network history for total daytime viewers with 1.24 million viewers. was spotted. Thursday and Friday, November 25, became the most watched Friday in network history with 1.27 million viewers, with 1.58 million average viewers.
In terms of total viewership based on a three-game group stage viewership average, Mexico is the most watched team at the World Cup, with an average of 6 million viewers, while the USA came in second with 3.9 million viewers. Argentina ranked third with an average of 3.6 million viewers, while Brazil attracted 3.6 million viewers and Spain averaged 3.3 million viewers.
Argentina vs. Mexico also became the most streamed FIFA World Cup match in US media history by attracting an average minute audience (AMA) of 2.08 million viewers, surpassing the previous record set by this year’s Mexico vs. Poland game, which Attracted. 1.35 million viewers on average.
Saudi Arabia vs. Mexico and Poland vs. Argentina games ranked second with an average of 1.96 million viewers, while England vs. USA earned fifth place with 1.27 million average viewers.