Avatar: The Way of Water’s unbroken 21-day run as the top domestic cinema movie was cut short by killer pop M3GAN on Friday.
Unlikely as it may seem, Avatar: the way of the water is narrowly beaten on what would have been its 22nd consecutive day as the top picture at the domestic box office by Blumhouse horror M3GAN. While the new film about a technologically advanced robot on the loose was expected to do well at the box office upon release, the film surpassed all expectations to nearly recoup its budget with $11.7 million gross that just was enough to replace James. Cameron’s epic sequel.
According to figures from Box office MojoM3GAN took first place upon its Friday release by outperforming sales Avatar: the way of the water with only $300,000, and although the avatar sequel will no doubt regain its daily crown in the near future, Universal and Blumhouse are sure to celebrate M3GAN‘s incredible achievement.
although Avatar: the way of the water will still take the weekend box office title, as its 21-day daily run is interrupted by a movie that shouldn’t have been much of a challenger, will no doubt come as a shock to everyone at 20th Century Studios. It also goes some way to showing how lower-budget horror movies and social media trends have dominated over the past year, proving that it’s not always about who has the most spectacular special effects and the biggest budget that wins the award. day.
How did M3GAN Outperformed the already high Box Office projections?
Blumhouse is known for delivering some of the best-known horror films of the past decade. While M3GAN looked sure to be another gory, mediocre hit for the production company and Universal, which changed when a clip from the film went viral on social media and changed the direction of its release. When teens began sharing a surreal dance clip from the film on TikTok and other social media sites, Universal saw an opportunity to tone down the film’s R-rated content and aim for a more audience-friendly PG-13 rating.
There’s no doubt about that M3GAN would not have seen the same traffic numbers without that change. Plus, it looks like the movie now has a secret weapon ready for its home video and streaming release as well, as the R-rated version of the movie still exists and will likely be released as an unrated cut. Producer James Wan teased the potential R-rated version to be released to the public at some point, commenting:
“No shade for Universal, love ’em, and I understand that once the trailer went viral, teens got involved and you want them to see it. There should be an unrated version at some point… .I heard it’s like that in the books.But yeah it was way bloodier.Her kill count in the script was higher than in the movie.It wasn’t Gabriel [in Malignant]carnage on a scale, but she still killed a bunch of people, including a few characters James was like, “I like what you did to those people, but I want them to live.” I was merciless, but then again, that’s me. My humor is extremely dark.”
M3GAN now playing in cinemas worldwide.