The tune CBS is singing today is a happy one, given the early numbers from its Sunday night TV broadcast of the 65th Grammy Awards.
This year’s Grammys, hosted by Trevor Noah, drew 12.4 million total viewers, up 30% from last year to mark the ceremony’s biggest audience since January 2020, its last outing. pre-pandemic.
Likewise, the Grammys reached their largest live stream audience in history on Paramount+ and other CBS platforms, up 33% from last year across all metrics.
Among the many kudoscast highlights was Beyoncé — who arrived late at the Crypto.com Arena, due to traffic! – made it to the ceremony in time to accept her record-breaking 32nd trophy. And with that, she becomes the most awarded musician in the 64-year history of the Grammys.
This year’s Grammys telecast also honored 50 years of hip-hop with an all-star medley (find the clips here) featuring Big Boi, Busta Rhymes with Spliff Star, De La Soul, DJ Drama, DJ Jazzy Jeff , Future, GloRilla, Grandmaster Flash, Grandmaster Mele Mel and Scorpio/Ethiopian King, Ice-T, Lil Baby, The Lox, Method Man, Missy Elliott, Nelly, Public Enemy, Queen Latifah, Questlove, Rahiem, Rakim, The Roots, Run-DMC, Salt-N -Pepa and DJ Spinderella, Scarface, Swizz Beatz And Too short.
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The Live + Same Day numbers reported in our review column make not reflect a show’s overall performance, given the increased use of playback via DVR and streaming platforms, as well as out-of-home viewing. Rather, these numbers (Nielsen Rapid Nationals, unless referred to as Finals) are intended to merely illustrate trends or superlatives. This is only an exhibition, it is not a contest. Please no bet.