Michelle Yeoh and Ke Huy Quan also took a big hit at the Academy Awards, but they weren’t alone.
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Brendan Fraser, the Best Actor Oscar winner for “The Whale,” had almost uncharacteristic enthusiasm after his win with nearly 150 times more demand than the average talent after winning the award, according to data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social networks, among other commitments.
Yeoh, this year’s winner of the Best Actress award, also took a leap after winning.
And it’s not just the winners, many of the nominees will feel the impact of the ceremony in the coming months. With their talent highlighted for the world to see, it’s common for studios to cast actors for big projects after the awards. Some examples are Alicia Vikander, who landed the role of “Tomb Raider” after winning the award for best supporting actress in 2015, and Brie Larson, who landed the lead role in “Captain Marvel” after winning the award for best supporting actress. Best Actress in 2016.
With our data, we can track the demand for Oscar nominees before and after the ceremony. In the days leading up to the ceremony, Fraser, Yeoh, Austin Butler and Ana de Armas were the most in-demand talents, with a considerable gap between them and the other nominees.
Renowned actor Colin Farrell, nominated for the title role in “The Banshees of Inisherin,” also saw a surge in demand after Sunday, surpassing Cate Blanchett and Michelle Williams to become the fifth most in-demand nominee. The demand score for him tripled from the three weeks before the Academy Awards to the period after.
Demand after the award ceremony, February 21 to March 13, 2023, USA (Parrot Analytics
Other lesser-known talent saw even greater demand growth after the awards, starting from a lower base. An example is Andrea Riseborough, the talent with the highest growth in demand in the same period. Demand for the “To Leslie” actress grew 432.6% after the ceremony. Paul Mescal (up 244.2%) and Bill Nighy (up 158%) also saw impressive growth.
If we include the talents nominated for Best Supporting Actor and Actress, the growth in demand for Ke Huy Quan stands out. The winner of the Best Supporting Actor award saw demand grow by 416.1% after the ceremony, which may be a turning point in his career. After being behind the camera for nearly 20 years, the “Everything Everywhere All at Once” actor is set to become Hollywood’s next big comeback story.
Demand growth after the 2023 Academy Awards, USA (Parrot Analytics)
The Oscars are also an opportunity for niche talent to be introduced to the general public. Most of the nominees for supporting roles saw a demand increase of more than 150% after the Academy Awards. Kerry Condon, Brian Tyree Henry, Stephanie Hsu and Judd Hirsch saw demand more than triple after the big night, making them prime candidates for a new project.
Daniel Quinaud is a Senior Data Analyst at Parrot Analytics, a WrapPRO partner. For more information on Parrot Analytics, visit the data and analytics center.
