AMC Networks plans to launch an ad-supported tier later this year.
The new tier, which is expected to launch by October, will be sold during the company’s 2023-2024 upfront, which will include a presentation in New York on Tuesday. Pricing for the tier was not disclosed.
“This is a huge moment for AMC Networks and our advertising partners, as it not only creates a full-fledged ad-supported distribution ecosystem, but also allows advertisers to buy our shows, genres and franchises in a more comprehensive and impactful way.” gives.” Kim Kelleher, chief commercial officer of AMC Networks, said in a statement. “With our new series content, library titles and other targeted streaming platforms all bundled into AMC+, participants can move beyond individual shows and even series and choose entire genres and franchises and send messages to target audiences, regardless of what they’re watching or where. Never before have we been able to offer this level of comprehensive yet highly focused reach in such an effective and comprehensive manner.
Targeted streaming services Shudder, IFC Films Unlimited and Sundance Now that are accessed through AMC+ bundles (as opposed to individually purchased) will also be included in the ad-supported tier, as will those services focused on horror. will expand the reach of Shopping, the best in independent film and international drama.
more to come…