It seems television viewers still enjoy clip shows?
On Monday, MTV announced that ratings for the 2023 MTV Movie & TV Awards saw a significant increase in viewership both overall and in the 18-49 demo compared to the 2022 event.
A total of 2 million people watched the event across its various platforms, up 23% from the 1.6 million who watched it last year. Of those viewers, 1.45 million were in the demo, up 14% from last year’s 1.27 million. And ratings via simulcast grew 3% year over year.
And in case you’re wondering about less meaningful statistics, MTV says these viewers “consumed” a combined 521 million minutes, up 5% from last year’s 498 million.
There was even an 80% increase in the amount of individual votes for the various awards, rising to 77.7 million.
These wins in viewership came despite the fact that the 2023 award show was actually nothing more than a clip episode. The original plan to broadcast the full awards ceremony backfired when host Drew Barrymore pulled out in solidarity with the WGA. Faced with the possibility of other talent withdrawing and the WGA members moving cameras somewhere they could, MTV canceled both the red carpet and the in-person ceremony.
What aired instead was a hodgepodge of clips of memorable moments from past MTV Movie Awards ceremonies—including Jim Carrey accepting his award as Jim Morrison and the full 2010 performance by Katy Perry and Snoop Dogg of “California Girl.” performance was included.
The new awards themselves were handed out via pre-recorded messages of acceptance, effectively a throwback to the Zoom-TV aesthetic of the pandemic.
“The team and I are proud to have delivered and successfully lived up to our fans’ expectations from the MTV Movie & TV Awards – a memorable night full of exclusive sneak peaks, irreverent categories and blockbuster moments that celebrates the best of film and the past one.” TV in the year. We expect next year to be bigger than ever with our host, Drew Barrymore, said Bruce Gilmour, executive producer of the MTV Movies & TV Awards, who is Paramount’s president of music, musical talent, programming and events. are doing.