The ceremony drew 1.8 million viewers on BET alone
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The 2023 BET Awards garnered an audience of 2.8 million viewers, up 2% from last year’s ratings.
Sunday’s ceremony, which celebrated 50 years of hip hop, drew 1.8 million total viewers on BET alone, culminating in its live simulcast on Paramount BET, BET Her, Comedy Central, MTV, MTV2, Pop, Nick at Nite, TV Land and VH1, according to Nielsen figures live plus the same day.
Culture’s Biggest Night also ranked first as the most-watched cable awards show among adults 18-49. Along with the success of the 2023 show along with the “NAACP Image Awards,” BET secured itself as the host of both major cable award shows for Black Viewers in 2023.
“It was an extraordinary privilege to celebrate hip hop’s deep legacy and invaluable contributions to our culture,” BET CEO and President Scott Mills said in a statement. “It was beautiful to see so many of the artists who have shaped Hip Hop and been a part of BET history return to BET to celebrate Hip Hop on the Biggest Night in Culture. I am so proud of my team for delivering this powerful, authentic, and comprehensive celebration that has resonated so deeply with artists, fans, and audiences.”
The awards ceremony also scored highly on social media platforms with 6 million social interactions, making it the most watched TV show on social media and growing 104% compared to last year. While the show was airing, #BETAwards has been trending on Twitter in the first place for more than six consecutive hours worldwide, and digital views are currently up as much as 23% year-over-year to date.
“The audience has spoken: the biggest night in culture is now the biggest night in hip hop,” said Connie Orlando, BET’s executive vice president of specials, music programming and music strategy. “We couldn’t have done it without our amazing production team and talented group of artists who came together to give Hip Hop flowers, and all the culture lovers who watched live and tuned in on all platforms to BET on this. anus. Awards 2023 another great success.”
BET will air an encore presentation of this year’s awards show on Thursday, June 29 at 10 pm ET/PT.
