South Korean women’s group ITZY has been brought in as Charles & Keith’s newest global brand ambassador. Known for their breakout anthems including ‘Dalla Dalla‘, ‘Wannabe‘ and ‘icy’, the girls are beacons of pop culture, social media sensations and arbiters of fashion. They scored one of the biggest Billboard debuts for a new K-pop act in 2019 and have multiple hit singles. With themes of independence and self-love running through their lyrics, ITZY constantly empowers their fans to express themselves and live boldly with an authentic and vibrant spirit.
K-pop group ITZY new global brand ambassador for Charlies & Keith
ITZY are delighted to take on their new role. The group said in a statement: “It is an honor to be introduced as Charles & Keith’s new global brand ambassadors! We are so excited about this new relationship as we can showcase our unique chemistry and the many new sides of ITZY with the brand.”
As the voice of a new generation, the @ITZYofficial girls are the perfect addition to our family.
Discover more: https://t.co/U3S5cs4X5Z#ITZYxCharlesKeith#CharlesKeithFW22#CharlesKeithOfficial pic.twitter.com/rzmhirlAub
— Charles_Keith (@Charles_Keith) August 2, 2022
On the work front, ITZY released their new album, CHECKMATE on July 15, 2022 accompanied by the title track ‘sneakers‘. The group is now going on a world tour.
ALSO READ: ITZY Announces New Mini Album CHECKMATE To Be Released July 15; drop first world tour dates
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