Shilpa Shetty Kundra is the fitness brand ambassador for India’s leading active nutrition brand, Fast & Up. Shilpa Shetty, who herself is a big believer in fitness and its well-known holistic approach to food and nutrition, joined the brand to continue with the idea of spreading the positive message of healthy living every day.
On The Sets: Shilpa Shetty Kundra Shoots For Fast & Up’s Advertising Campaign
With Cutting Crew Studio on board as a production house, the brand needed her to do a wide variety of workouts such as HIIT, yoga, and dance. In another film, she also performed yoga poses like Parvatasana, Dhanurasana and Surya Namaskar. A source close to the development added: “She knew her professional outlook and was ready and fit to perform all the activities required for the shoot. Founder and creative producer Vivek Shah, who was a yoga practitioner herself, understood the little nuances. needed for the shoot, he guided the director and the team in general.”
The source added: “The collaboration of marketing manager Rohan Manglani and founder Varun Khana to create an exciting atmosphere with music in the studio matched Shilpa Shetty’s energy during the shoot and created a feel good factor for working out with Fast & Up. Her shared goal of seeing India fit and healthy gave the team the right kind of energy on set.”
On the other hand, speaking of Cutting Crew’s fine work, the source shared: “The team had less than a week to prepare for the shoot. They had to shoot five films on multiple huge sets, with Shilpa taking 4 costume changes in 8 hours had to change! Thanks to Shilpa Shetty Kundra’s collaboration, preparation & Cutting Crew’s meticulous planning, a great campaign was completed featuring the beautiful fitness icon,” concluded the source.
On the Bollywood front, Shilpa Shetty was last seen in the movie Nikamma which also starred Abhimanyu Dassani and Shirley Setia.
Read also: A night of glitz, glamor and sparkle with Shilpa Shetty
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