Ranveer Singh, who recently wrapped up Rocky Aur Rani Ki Prem Kahani, added another feather to his cap. The actor was awarded Brand Endorser of the Year at the IAA event and needless to say, he was thrilled with the honor. The actor is tied for 41 brands and is currently considered the record holder for maximum number of celebrities and spoke of his association with Indian advertising. During this exclusive conversation with Bollywood HungamaRanveer Singh revealed that there is only one keyword he can use to define India.
EXCLUSIVE: Ranveer Singh defines India with one keyword; says: “Marketers rack their brains to crack what does Young India want?”
Ranveer Singh said: “To define India, you think of dynamism. I think we are a very dynamic country – statistically the youngest in the world. Our youth culture is pulsating and buzzing with restless energy. With the advent of social media, it is almost as if access to the whole world and everything that happens is in the palm of their hands. I feel that the youth of our country are at a time in history where they will be able to achieve the unprecedented, also at a faster pace than their predecessors.”
He added: “I make it a point to interact with kids aged 16-19. I play basketball with them. They are a very different kind of people. The way they think, the amount they know about everything and every time I’m with them I’m stunned it’s almost like they are 40-50 year olds with life experience and know how everything happens in the world at that age because of the access to information They were born in the internet age They are a very different fate. Their outlook on life, their world view, their thinking is very different. And I think that’s what marketers rack their brains to crack. They want to know what Young India wants? Everyone wants to define young India But I think the only keyword that comes to mind is dynamism, I think that’s why entrepreneurship in our country has been booming lately.”
Read also: Ranveer Singh on hosting 67th Filmfare Awards 2022: ‘It is an honor to be part of the celebration of excellence in Hindi cinema in this grand way’
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