Amazon has promoted Albert Cheng from COO and Co-Head of Television at Amazon Studios to the newly created role of Vice President of Prime Video, US.
Prime Video and Amazon Studios senior vice president Mike Hopkins SVP, Prime Video and Amazon Studios announced the news in an email sent to employees.
“Albert will become the single-threaded leader overseeing our Prime Video business in the United States, with responsibility for P&L and revenue growth, and driving and performance improvement. He will be responsible for US and global tentpole programming strategy and consumer insights. will continue his leadership,” Hopkins wrote.
Cheng will also oversee Prime Video brand strategy, brand social, influencer marketing, marketing operations, media and audience insights, and will be responsible for customer acquisition, retention and engagement with Prime Video’s entertainment center in SVOD, AVOD and Marketplace.
Hopkins said, “You will hear more soon about how Albert is going to organize his team and the role of the studio COO and how the studio content marketing organization will be structured. It requires the ability to deliver operational results. I can’t think of anyone better than Albert to take on this. Please join me in congratulating him on his new role.”
Last October, Cheng, who was co-head of television with Vernon Sanders for three years, was hired by Amazon Studios chief Jennifer Salke to take on the role of COO.
At the time, Salke wrote in a staff memo, “Albert’s exceptional creative insight and business acumen have played a huge role in getting us to where we are today.”
