Ratings are given for the first installment of Prime Video’s “Thursday Night Football”.
The streamer’s first live football game – the matchup between Kansas City and the Los Angeles Chargers – averaged 13 million viewers per Nielsen.
Based on Amazon’s own measurement metrics and Nielsen Media research, Prime Video reported that “Thursday Night Football” averaged 15.3 million viewers for the September 15 game, the NFL’s exclusive-streamed debut.
Amazon explained that its own metrics come directly from viewing data “from millions of devices and accounts to provide a clear and comprehensive understanding of viewership across Amazon’s channels.”
Back in August, Nielsen and Prime Video announced that the streamer had signed a three-year deal for Nielsen to measure Prime Video’s “Thursday Night Football” starting in the 2022-2023 season. The deal is the first where the streaming service has a live program measured as part of Nielsen’s national TV measurement service.
“Thursday Night Football” will be “processed” like other NFL games, Nielsen said in an August release using the company’s panel, allowing the same metrics to be reported across all other national networks, with consistent trends. and comparability.