Greendigo, a three-year-old brand focused on offering organic clothing for babies, has teamed up with actor Dia Mirza. Mother, actress, producer, social worker and longtime champion of sustainability, Dia Mirza, managed by Exceed Entertainment, has chosen to support Greendigo as the brand deeply reverberates with its own eco-conscious and conscious lifestyle.
Dia Mirza supports Greendigo as a strategic investor and brand ambassador
The actor has stepped in as a strategic investor and brand ambassador for the women-based, sustainability-focused babywear brand. She and her team at Exceed Entertainment strongly believe that the future of our little ones directly depends on the choices we make as parents today. True to the faith, the team has embarked on a mission together to partner with like-minded companies that can influence change on multiple levels under the tutelage of Dia and faithful to a safer and healthier environment. Greendigo, a SDG compliant company, is a very effective and logical chapter in its pre-existing eco-sphere of sustainable businesses.
Greendigo combines practical designs with organic materials and sustainable processes to create unique garments that are loved by both children and adults, all with an ecological footprint.
Mirza joins the Greendigo family as a parent first, an advocate and a third investor, with the primary goal of bringing the firm and heartfelt purpose of the company to life to a wider audience.
“We are delighted to have Dia on board in a multifaceted capacity,” said Barkha Bhatnagar Das, Co-Founder of Greendigo. “We have a clear and focused vision, namely to make organic children’s clothing the norm rather than the exception. With someone as recognizable and honest as Dia, we have no doubt that our message will catch on.”
With this collaboration, Greendigo hopes to raise awareness about the harmful effects of toxic chemicals found in conventional baby clothes.
Greendigo hopes to leverage Mirza’s broad and diverse platform to make the transition to organic, especially apparel and nursery essentials that focus on comfort, quality, safety, functionality and aesthetics.
“Nothing is more important to us than the comfort and safety of babies. So we spend a lot of time understanding the unique challenges new parents face,” explains Meghna Kishore, co-founder of Greendigo.
As a new mom and speaking about the strategic partnership, she said, “What I love most about Greendigo is the fact that it speaks to the parent and the planetary in me. As a mother of a 1 year old baby boy, I have become deeply protective of all creations. of nature. That’s why supporting a brand that ensures the well-being of all forms of life couldn’t make me happier. The fact that the brand is speaking up when it comes to sustainable practices resonated with me 100% – be it their internationally certified products, plastic-free packaging, carbon-free operations or alignment with all 17 UN SDGs.”
It is safe to say that this union is a natural extension of both parties, Mirza and the co-founders, beliefs and values. This also sheds light on the growing babywear segment and the potential of this industry.
ALSO READ: Dia Mirza epitomizes elegance in black satin shirt, brocade trousers as she attends Global Spa Awards 2022
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