EXCLUSIVE: French family cooking studio Chefclub will create several cooking series for the social media platform Pinterest.
The five-show strategic agreement begins this month, with the pair saying the content remains “completely ingrained in Pinterest’s DNA” while “offering high standards that audiences demand.”
The shows are The party table, about theme parties executed to perfection; upcycle culture oriented Everything has to go, in which ingredients are presented in a variety of ways to reduce waste; the hacks and tricks for photographing food do it for the pin; ASMR friendly outdoor cooking show Far from the kitchen; and What’s in my plate?, a cooking show where guests can earn money by guessing the ingredients of Michelin-starred dishes. The first episodes of each were made available on Chefclub’s Pinterest page.
“Pinterest strives to work with the most innovative creators and partners to always bring the most inspiring content to Pinterest users around the world,” said Johan Gipch, Head of Creator Partnerships, France. “In this regard, we are extremely pleased to announce the launch of these five new original shows, produced by our long-time partner Chefclub. As always, Chefclub innovates in the cooking content landscape by designing creative, fun and educational content that perfectly aligns with Pinterest’s DNA.”
Thomas Lang, Co-Founder and CEO of Chefclub added: “We are extremely excited to partner with Pinterest and bring our studio to the forefront of cooking show production. The innovative concepts we are bringing to life with this partnership will expand our catalogue, push the boundaries of social media cooking shows and bring new original content to the platform’s highly discerning audience.”
For Chefclub, Pinterest follows streaming deals with companies like Pluto TV in the US, UK, Spain and Latin America and Samsung TV in France and Switzerland. The company was founded in 2016 and now has 100 million online followers generating 2.5 billion monthly views worldwide.