The CW may be losing steam with one of its Hallmark series. The season 5 premiere of the young adult soccer drama “All American” aired Monday, marking a significant drop in ratings from 0.23 in the advertiser-friendly 18-49 demographic to just 0.13 compared to the start of the previous season.
Monday’s episode also saw total viewership drop from 638,000 to just 447,000. This is also lower than Season 4’s average of 0.17 and 559,000 total viewers.
After the season 2 premiere of the spinoff series “All American: Homecoming”, ratings declined similarly, though not nearly as much. The episode managed 0.1 in the demo and 347,000 total viewers (compare this to 0.14 and 473,000 for the Season 1 premiere and the season averages of 0.11 and 390,000 total viewers).
The CW generally ranks last in Live+ Same Day ratings among major broadcasters, but with Nexstar already re-imagining the network’s content, it probably isn’t a good sign for a scripted series.
Here’s how the rest of primetime shook up across the major broadcast networks:
According to official Live+ Nielsen data on the same day, NBC ranked first in ratings with a 0.61 rating in the main demo, while CBS ranked first in total viewers with an average of 5.4 million.
Fox was second in ratings with an average of 0.46 in demos, and NBC was second in total viewers with an average of 5.1 million.
On NBC, “The Voice” won a 0.72 demo rating and 6.5 million total viewers at 8 p.m. At 10 p.m., “Quantum Leap” managed a 0.4 demo rating and 2.5 million total viewers.
ABC was in third place in ratings with an average of 0.38 in demos, while Fox was in third place with 3.6 million in total viewers. The demo was in fourth place in the CBS ratings with an average of 0.37. ABC was in fourth place with an average of 2.3 million in total viewers.
On Fox, “9-1-1” garnered 0.56 demo ratings and 4.9 million total viewers at 8 p.m. Answering the Call, “The Cleaning Lady” swept in 0.35 demo ratings and 2.3 million total viewers.
For ABC, “Bachelor in Paradise” brought home a 0.44 demo rating and 1.9 million total viewers at 8 p.m. “The Good Doctor” garnered a 0.25 demo rating and 3.2 million total viewers at 10.
CBS started the night with “The Neighborhood” which received a 0.49 demo rating and 5 million total viewers at 8:30 p.m. “Bob Hart’s Abishola” received a 0.41 demo rating and a total of 4.8 million viewers. “NCIS” dropped to 0.39 in the demo, but reached a total of 6.6 million viewers at 9. “NCIS: Hawaii” finished the night at 10 with a 0.28 demo rating and 4.6 million total viewers.
The CW ranked fifth in ratings with an average of 0.11 in demos and 397,000 in total viewers. “All American” received a 0.13 demo rating and 447,000 total viewers at 8 p.m., and “All American: Homecoming” received a 0.1 rating and 347,000 total viewers at 9 p.m.
Neither Fox nor The CW air primetime programming on 10.
Among Spanish-language networks, Univision was in the first demo with 0.4 and a total of 1.5 million viewers in primetime. “La Herencia, un legado de amor” received a demo rating of 0.5 and received 1.4 million total viewers at 8 p.m. “Los Ricos Tambien Loran”, which aired from 9 to 11, received 0.4 in the demo and 1.5 million total viewers.
Telemundo came in second place with a 0.2 demo rating and an average of 952,000 total viewers. “Exatalon”, which aired from 7 to 9, managed a 0.2 demo rating and a total of 954,000 viewers. “Fuego del Destino” aired to a total of 883,000 viewers with a 0.2 demo rating and a 9 to 10 rating. “Infill: Historia de un Angano” closed the night with a 0.2 demo rating and a total of 1 million viewers from 10 to 11.
