Tetra Pak heir Magnus Rausing has made a “significant” investment in Michael Nakan’s Envision Entertainment.
Anglo-Swedish investor Rausing will join Envision’s board of directors and actively support Nakan’s plans to grow the company into a global studio with an extensive international network.
Terms of the investment were not disclosed, but Rausing’s involvement appears to be more than just financial. He began investing in companies like Lick, Superplastic and more recently Oxwash after launching his Mahr Projects vehicle in 2019. He also recently endorsed Alex Pettyfer’s Dark Dreams Entertainment.
“Magnus is that rare investor able to scale every investment he makes,” said Michael Nakan, founder and chief content officer of Envision. “I greatly admire his past investments in media, technology and sustainability and am delighted to welcome a partner who shares our vision of creating successful franchises with global appeal.
“This investment will allow us to build our team and expand our range of premium script projects from countries around the world. after the success of Connected: The homebound detectivea co-production with Japanese Nippon TV, we are now working on several other premium productions with partners on several continents.”
Related: The Homebound Detective launched in Japan in April and was a hit for streamer Hulu Japan
Rausing said he will be “an early supporter of Envision in their mission to create a cultural franchise” and looks forward “to working closely with them.”
Envision Entertainment is a London-based media company specializing in the development and production of premium international content. Envision has a number of global properties in advanced development with partners including US studios, global streamers and regional broadcasters.
Rausing is the great-grandson of Ruben Andersson, the inventor of Tetra Pak’s packaging technology.