That AMC ad with Nicole Kidman got the Saturday Night Live therapy. In the new version of the commercial, Chloe Fineman intervenes to portray Kidman, this time again the sequence of events in the AMC cinema, but with the same dialogue. You can see the… SNL version of the AMC ad below.
In the original Kidman ad, the actress steps into an empty movie theater while recounting her text about the movie experience. The parody has others accompanying her in the theater, such as a man played by Kenan Thompson. After sitting at Fineman’s Kidman and hearing some of her story, Thompson gets up to look for another seat. Others in the theater seem to follow Fineman in a cult-like fashion as she literally floats, similar to Max (Sadie Sink) from Stranger Things 4much to the horror of one of the theater ushers.
“What the hell just happened?” asks Thompson at the end.
Chalk up Kidman as just one of Fineman’s many imitations as a… SNL performer. She also competes against other notable stars such as Drew Barrymore, Reese Witherspoon, Britney Spears, Elizabeth Olsen, Megan Fox, and JoJo Siwa, among others. Fineman is with SNL since 2019.
The AMC ad gets a sequel
It was recently reported that AMC will be developing a follow-up ad for the Nicole Kidman promo. Billy Ray (The hunger Games, Twins Man), who wrote the first ad, told Vanity Fair he was eager to work on the “follow-up” ad.
“I’m very, very excited about it,” he said. “All I can tell you about it is that we’re not stupid enough to fly in the face of the ones we’ve already done and try to outdo it. So it’s a very, very different approach that’s a bit of a nod to the one we’ve already done.”
When confirming that Kidman will return and commenting on the value of the first ad, Ray added: “Of course it’s with Nicole. I’m not doing this without Nicole… When Nicole first asked me to do it I just did it as a favor I said I would do it for free just because I’m a fan and friend of hers My agent said “No, that’s not what’s happening here. You have to get paid for this.” And it turns out my agent was right, because it had real value.”
Ray says the follow-up ad has already been written, but it remains unclear when it will hit AMC theaters. Meanwhile new episodes of Saturday Night Live aired on NBC on Saturday nights and made available for streaming on Peacock.