We are so close to the year 2023. Everyone is waiting for it with bated breath. Especially Bollywood. The year 2022 was not a great year for Bollywood. Many of the films failed at the box office and stars were left surrounded by controversy. In 2023, quite a few new and fresh movies are scheduled to be released. With this, there is hope that Bollywood will witness a turnaround. Filmmaker Vipul Shah is very hopeful. In a candid conversation with BollywoodLife, Human maker Vipul Shah reflected on the year 2022 and even shared the lesson to be learned.
When asked about Bollywood movies that failed this year, he said it’s a temporary thing and hoped Bollywood will recover sooner than expected. He said: “After every few years there comes a year where the relationship between success and failure changes. There are more failures than successes. Then it’s up to filmmakers to look inward, think really hard and bounce back. This year was one of those years where we’ve seen more failures than successes. But I don’t think it will be anything permanent. I’m sure every filmmaker thinks hard and we will see a turnaround very soon.”
When asked what could be the reason for Bollywood’s failure this year, he said there are multiple reasons. He said many films released this year were made before the lockdown. The audience’s viewing pattern has changed and the old movies could not live up to expectations. He also said that Bollywood stopped making commercial masala entertainers. “I also think Bollywood was trying to make these so-called cool movies and moving away from hardcore commercial cinema. I think that’s one of the reasons why a lot of movies didn’t do well. But we’re learning fast,” he said. . Vipul Shah gave the example of the box office success of films like Bhool Bhulaiyaa 2 and Drishyam 2 saying, “The audience tells us that if we make good films, they will come to the cinema.”
Finally, he shared what Bollywood should learn from the year 2023. “I think one of the lessons for Bollywood should be, don’t make films for Bandra and Lokhandwala, but for all of India. If we do, we will be very happy he quoted.
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