You’ll soon have another streaming option for Hallmark Christmas movies. Peacock has entered into an agreement with Hallmark Media to stream both live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Dramas as part of a Linear Plus SVOD deal for the network.
Beginning Wednesday, November 2, there will be a dedicated Hallmark Brand Hub on All Things Peacock as Hallmark, which will include live simulcasts from all three channels along with current season programming, which will be available live and on-demand the following day, along with As well as the Hallmark Library’s strong library of movies – including holiday favorites.
It launches just in time for Hallmark’s busiest time of year, as it introduces 40 new Christmas movies in 2022, all of which will be available to stream on Peacock throughout the season.
Prior to this deal, Hallmark was the only streaming option for movies Hallmark Movies Now Service,
“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, President of Peacock and Direct-to-Consumer, NBCUniversal. “Through this unprecedented partnership, we are giving Hallmark viewers an unparalleled viewing experience, while continuing to grow our audiences, driving engagement across both brands.”
“We are proud to enter this partnership with Peacock and bring our widely loved Hallmark content to our customers,” said Vonya Lucas, President and CEO of Hallmark Media. “The opportunity to give our dedicated fanbase access to all three of Hallmark’s linear networks will allow our audience to grow and connect in meaningful ways.”
In addition to live Hallmark channels, Peacock subscribers have access to a collection of Hallmark content on demand, including live and next-day access to series such as fan favorites, “When Calls the Heart,” plus Hallmark’s new, original primetime series Is. Ride” and “The Way Home” will premiere in 2023.
The Hallmark-branded hub will also include a VOD collection featuring new premiere movies and dozens of Hallmark movie classics, with a Peacock Premium subscription included.
Peacock Premium is $4.99 per month, while customers have the option to sign up for Premium Plus for $9.99 per month with no ads and the ability to download select titles for offline viewing.
