HBO Max is back on Prime Video channels in the United States, the companies announced Tuesday.
Prime customers will be able to sign up for HBO Max for $14.99 per month directly through the Prime Video app, gaining access to 15,000 hours of curated premium content, including award-winning “House of the Dragon,” “The White Lotus” programming is included. , “succession” and “hacks.”
Additionally, subscribers will have access to the expanded content offering that will be available in Warner Bros. Discovery’s merged streaming service when it launches next year. Discovery+, which will be merged with HBO Max in the spring of 2023, has been on Prime Video channels since its launch in 2021.
The return of HBO Max comes after the streaming service was axed after failing to reach an agreement to extend the pact to Prime Video channels in September 2021. When HBO Max exited the Prime Video channels, WarnerMedia reported a loss of 5 million subscribers during the quarter that the move occurred.
“We strive to provide customers with the best and widest selection of premium content available for their everyday viewing experience,” Prime Video Vice President Kem Sibe said in a statement. “It has truly been a milestone year for Prime Video, and we are humbled by the audience engagement and critical response to our marquee releases. Now with the reintroduction of HBO Max, customers can easily add this subscription and enjoy more award-winning and fan-favourite entertainment on Prime Video.
JB Perret, CEO and President of Warner Bros. Discovery Global Streaming & Games, said the companies’ common goal is to “delight customers with great content and continue to collaborate and innovate so we can best serve our customers.”
Now under the merged Warner Bros. Discovery, the company has a total of 94.9 million direct-to-consumer subscribers across HBO, HBO Max and Discovery+ by the third quarter of 2022.
