In a relatively short span of time, Sheridan-Verse can be compared to the works of Shonda Rhimes and Ryan Murphy.
Comparing the demand for shows produced by Taylor Sheridan to other high profile creators, we see that he is not just on his way to becoming one of the most sought after producers by audiences, he is already there. In December, the total demand for series created or created by them was equal to that of some of the most high-profile creators who have been in the game a long time, according to data from Parrot Analytics, which takes into account consumer research, streaming, and digital marketing. downloads and social media, among other engagements.
Sheridan’s expansion is proving to be an important part of Paramount+’s slate of “Sheridan-verse” material. This December could see a new peak in Sheridan-mania with the latest season of the flagship “yellowstoneThe series is in full swing and two new shows premiered recently. Both in the same weektulsa king” And “1923Featured in the 10 most sought after new series in the US. With the second season of “The Mayor of Kingstown” set to premiere on January 15, the value of Sheridan’s body of work for Paramount+ is likely to increase again this month.
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Demand for select Taylor Sheridan shows, US (Parrot Analytics)
But Dick Wolf (the “Law & Order” franchise) sets a high bar for other producers to strive for. We noticed that the total demand for the show from other producers was only 50%-60% of the huge demand for Wolf’s vast body of work. There was only a small gap between the total demand for Michael Schur (“The Good Place,” “Parks and Recreation”), Ryan Murphy (“Glee,” “American Horror Story”) and Sheridan’s show. The total demand for Sheridan’s show has already surpassed Shonda Rhimes (“Bridgerton,” “Grey’s Anatomy”) and it’s easy to imagine how successful January will be with the new season ofmayor of kingstownCould have vaulted him before the competition.
Total demand for Sheridan series on Paramount+ was 2.9% of demand for the platform’s entire catalog of shows in December. It’s important to remember that “Yellowstone” (the most popular of their series to date) is available to stream on Peacock, but not Paramount+. If the platform were to bring “Yellowstone” to Paramount+, Sheridan’s share of demand for the series on the platform would have been 4.6% last month.
Show Demand from Select Top Producers, US, December 2022 (Parrot Analytics)
Here are some pointers to give context to that number:
All “Star Trek” series accounted for 7.9% of demand for shows on Paramount+ in December. “Star Trek” is arguably the most valuable series IP on Paramount+. If all of Sheridan’s series were available at Paramount last month, they would have more than half of the demand for the entire “Star Trek” franchise.
Shows total demand for Murphy and Rhimes on Netflix Together That was 1.9% of Netflix’s total catalog demand last month. The relative impact of those two creators in Netflix’s total catalog is far less than Sheridan’s contribution to Paramount+’s catalog. Granted, Netflix has a huge catalog, but it still highlights just how big of an influence a single creator has on Paramount+.
Even though Sheridan has already made her mark, that hasn’t stopped her prolific output. Other upcoming Sheridan projects for Paramount+ include “Lioness,” which will star Nicole Kidman, who is also the show’s co-executive producer. “Land Man” will be Based on a popular podcast, boom town, and star Billy Bob Thornton, “1883: The Bass Reeves Story” would be a Spinoff of “1883” Which itself was a prequel to “Yellowstone”. A spinoff of spinoffs may seem like overkill, but every step toward a more interconnected universe of content is a benefit for Paramount+ and only increases the value of Sheridan’s work on the platform.
Christopher Hamilton is a Senior Insights Analyst at Parrot Analytics, a partner with WrapPRO. For more from Parrot Analytics, visit the Data & Analytics Hub.
