Plus, a new report shows powerful growth in female sports viewership
As part of an exclusive partnership that begins with this week’s “The Weekly Wrap,” Samba TV will provide RapPro readers with its comprehensive first-party TV viewership data, breaking down the most-watched movies or individual shows from the past seven days. Will recap TV programs on both linear televisions. and streaming.
This week’s report stands out for Netflix’s dominance of the streaming landscape and the strong performance of its “Addams Family” spin-off, “Wednesday,” which made up half of the top 10 most-watched individual programs during Thanksgiving week. saw. According to data from Samba TV, through its content recognition technology within tens of millions of opt-in smart TVs and through partnerships with major cable television providers and for programming viewed only on TV devices in the US, that Weighted for individual homes.
Subscribe to read more.
“Wednesday” attracted a larger, younger and more diverse audience in its launch week. Gen Z and Millennial audiences, as well as Hispanic audiences, over-index on premiere viewership, proving that great storytelling combined with a diverse cast that speaks to young audiences is the perfect combination for driving audience engagement Is.
Turning to linear TV, reality TV shows made up three of the top five most-watched programs (ABC’s “Bachelor in Paradise” at No. 1, Fox’s “The Masked Singer” at No. 2, and NBC’s “The Masked Singer” at No. 2). Singer” The Voice” at No. 4) Coming from the reality TV genre. Only Taylor Sheridan’s mega-hit, CBS’ “Yellowstone”, which came in as the third most watched linear TV program for the week, managed to break the broadcast hold of the top three linear TV programs.
As Americans turned their attention away from the elections, this past week saw a shift in the nightly news race across networks. For several weeks, “ABC World News Tonight” led the pack as the most-watched nightly news program. The top spot shifted with “NBC Nightly News” claiming the most cumulative viewers. One major caveat to the news race, ABC News did not air its nightly newscast on November 25, which affected the cumulative, full-week comparison.
Top Streaming, Linear and Nightly News Programs, November 19-25, 2022, US (Samba TV)
In addition to horse racing analysis of the top 10 most watched programs in linear and streaming, Samba TV released a new report Underlining the powerful growth of the women’s game in 2022. Among several events, the women’s game saw significant growth this year, including March Madness (81% year-over-year increase), the WNBA Finals (+171% YoY) and the NWSL Championships (+453% YoY). , Growing TV viewership provides new opportunities not only for onscreen advertisers but also for stadium sponsors. Data from Relo Metrics showed a 200% year-over-year increase in media value for in-stadium sponsorship seen during the 2022 Women’s Champions League semi-finals.
The report also found that the growing audience of women’s sports is increasingly younger and coming from more affluent corners of the country. Both coastal and inland cities over-indexed in the 2022 NWSL championship game, highlighting the broader appeal and reach of women’s sporting events.
“2022 was a breakout year for women’s sport, and an important moment for female athletes and the industry. The movement around women’s sports and their diverse superfans provides an unprecedented opportunity to reach younger and more affluent audiences from every corner of the country, said Meredith Brace, Chief Marketing Officer, Samba TV.
While there has been strong growth in women’s sports, they still struggle to earn broadcast and coveted primetime television placements. When given this opportunity, however, data shows that audiences tune in. Game 1 of the WNBA Finals, which aired on network television, attracted more than 1 million viewing households—more than double the average rating for every other Finals game that aired on cable channels.
Brace said, “Despite very strong and diverse audience appeal, coverage of women’s sporting events still lags far behind where viewer interest tells us it should be.” “Broadcasters must look ahead to 2023 and give women’s sporting events the prominence they not only deserve but have earned.”
“The Weekly Wrap” excludes live events such as sports and news and focuses on the top linear TV shows and top streaming programs based on cumulative weekly reach during the seven-day measurement period. Samba analyzes TV viewership data
Dallas Lawrence is SVP and Head of Communications and Brand at Samba TV.
