Joe Russo predicts that making movies with AI will be the norm in two years

The rise of artificial intelligence has only just begun. From custom illustrations that represent anything you want to AI that literally writes out stories, many people are wondering how the phenomenon will affect the entertainment industry for years to come. It’s a question that was asked Avengers: Infinite War And Endgame co-director Joe Russoand from what he sees, it looks like AI will be fully engaged in moviemaking in Hollywood within a few years.


Russo explains how this is the latest step in the advancement of technology. It will be “embraced by Gen Z” as they grew up with it and know how to use it. He says this is different from an out-of-touch uncle who doesn’t know how to send emails, and he suspects younger filmmakers will be using AI for the creative process of their films in the near future, and that will probably only happen. to grow from there. Essentially, as Russo explains, filmmakers will have the option to completely write out a feature film and even emulate the people in it, whether they be themselves or even dead celebrities. As Russo explains, via Collider:

MOVIEWEB VIDEO OF THE DAYSCROLL TO CONTINUE CONTENT

“Obviously what you could do with it is use it to tell stories and change stories. So you have a constantly evolving story, whether in a game or a movie or a TV show. You could go into your house run and save the AI ​​on your streaming platform. “Hey, I want a movie with my photorealistic avatar and Marilyn Monroe’s photorealistic avatar. I want it to be a rom-com because I had a rough day,” and it delivers a put on a very accomplished story with dialogue that mimics your voice. It mimics your voice, and all of a sudden you’ve got a rom-com starring you that’s 90 minutes long. So you can craft your story just for you.”

Related: Russo Brothers discuss the possibility of Extraction 3 ahead of sequel release


Will Artificial Intelligence Take Over Hollywood?

Alicia Vikander as Ava, an artificial intelligence and android
A24

While the rise of AI is exciting for some, others are concerned about the effects it will have on various forms of entertainment. Due to the speed at which technology is evolving, the theory is that we may not be far from making full-length 90-minute movies in a matter of moments, from writing the story to reenacting the scenes without real people. Russo notes it’s still pretty early in the process, but he predicts it won’t be long before AI goes wild in Hollywood.

“[AI] is certainly in the early stages, yes, that is a critical issue. I’m on the boards of a few AI companies, I’m going to speak from my experience on the boards of those companies is there are AI companies that develop AI to protect you from AI. And unfortunately we are in that world and you need an AI in your life because or We want to see it developed or not, people who are not friendly to us can still develop it. So we will be in that future. The question then is how do we protect ourselves in that future?”

When asked how long he thinks we have before full AI movies are released, Russo had this estimate:

“Two years.”

Maybe we should enjoy “old-fashioned movies” with real screenwriters, directors and actors while we still can.

Leave a Comment