Fast channels like Amazon FreeVee mostly rely on licensed shows, but that could be changing
The Recent Success of the Amazon Freevee Mockumentary “jury dutyhas shown how fast services are growing from standard licensed fare with popular original content.
For a long time, these services flew under the radar, primarily building their catalogs from older seasons of shows that might not be hits. But being the hottest content was never part of their business model. The main attraction for onlookers has been the fact that they are free.
In the weeks after “Jury Duty” premiered on April 7, demand began to boom, as measured by data from Parrot Analytics, which includes consumer research, streaming, downloads and social media, among other engagements. The show reached its peak on 1 May at 24 times the average series demand. There’s no doubt that part of the reason the show needed some time to start was that viewers weren’t expecting to find new, viral content on a service like FreeVee. , If the show had premiered somewhere like Netflix, it’s likely that viewers would have discovered it James Marsden and the Charms of His “Oofs” very fast.
Demanding “Jury Duty”, U.S. (Parrot Analytics)
While “Jury Duty” is currently generating buzz for freebies and helping new viewers discover Amazon’s Fast Play, which last year rebranded from IMDb TV, it’s one of the other most sought-after shows on the service. shows, most of which are licensed series.
The two most sought-after shows available on FreeVee in May were “Lost” and “The X-Files,” both shows that have long since ended but remain popular. Reality series like “Pawn Stars,” “Dance Moms” and “Hell’s Kitchen” with long lists of episodes are seeing fare perfectly suited for FAST services, where viewers are likely to watch the show play in the background rather than watch intently. Is.
Top Shows on Amazon Freevee, May 2023, US (Parrot Analytics)
The ad-supported business model is back in vogue, with even Netflix offering an ad-supported tier. Ultimately this means there is going to be increased competition going forward for price-sensitive audiences using free or advertising-subsidised services. Original content from fast services like “Jury Duty” or Roku Channel’s “Weird: The Al Yankovic Story” could help them attract new viewers with incentives beyond the price tag.
Christopher Hamilton is a Senior Insights Analyst at Parrot Analytics, a partner with WrapPRO. For more from Parrot Analytics, Visit the Data & Analytics Hub,
