liger, which hit theaters on August 25, was produced by Karan Johar in collaboration with Puri Jagannadh and Charmme Kaur. The latter recently spoke about the performance of films in general at the box office. The producer believes that given the easy availability of content to the public, filmmakers should create films that entice them to come to the cinema. She also gave examples of how good Southern movies are: Kartikeya 2, Sita Ramamand bimbisara performed at the checkout.
Liger producer Charmme Kaur talks about the appearance of films at the box office; says movies like Karthikeya 2 did well
Charmme Kaur told the Free Press Journal about this: “People can definitely access better content with one click by just sitting at home. The whole family can watch the biggest budget movies on television, and until you don’t really get them excited, they don’t come to you.” the theaters. But this is not the case in Bollywood. In August, three Telugu movies – bimbisara, Sita Ramamand Karthikeya 2 – did phenomenally well, making Rs. 150-170 crores. It happened in the same country. It’s hard to understand because it doesn’t mean people in the South are crazy about movies. It’s a scary and depressing situation.”
On the other hand, she also spoke about the delay in releasing liger. She revealed that they had unanimously decided that the film would be released in theaters and also added that it was their responsibility to promote films like RRR and pushpa release earlier. She shared: “We started with the first schedule of liger in January 2020 we met Karan Johar in 2019, and it came out in 2022. We didn’t watch the theaters for three years because we were very sure that liger was a theatrical release regardless of the first and second lockdowns, third wave, or theaters opening to 50% occupancy. It was our responsibility to make other big movies like RRR and Pushpa: the rise, come out first. Then we lost the summer and it rained, so we had to unload on 25 August. We faced constant obstacles, but we never gave up.”
liger marks the Bollywood debut of Vijay Deverakonda and is Ananya Panday’s first pan-Indian film. The film is directed by Puri Jagannadh and released on 25 August in Hindi, Tamil, Telugu, Kannada and Malayalam.
Read also: Photos: Puri Jagannadh, Charmme Kaur and Apoorva Mehta snapped while promoting Liger at Dharma Productions office
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