NBCUniversal and Amazon Streaming are teaming up to expand the reach of NBC and Telemundo local news stations, the companies announced Friday.
The deal gives US-based Amazon customers access to local breaking news coverage and original content from NBCU’s local stations. The new FAST (free ad-supported streaming TV) channels will feature all-day coverage from NBC and Telemundo stations from top TV regions.
No details were announced on the terms of the deal.
“We are excited to enhance our existing partnership with Amazon, expanding the reach of our local news content to millions of people on Fire TV and Echo Show devices,” Mat Schnaars, president of NBCUniversal content distribution, said in a statement. ” “News continues to be a top choice for viewers and we are proud to reach new audiences with best-in-class journalism from our local stations.”
Channels available on Friday include Noticias Telemundo Noreste, Noticias Telemundo California, Noticias Telemundo Texas, Noticias Telemundo Florida, NBC New York News, NBC Los Angeles News, NBC Chicago News, NBC Philadelphia News, NBC Dallas News, NBC Washington, DC News, NBC There are Boston News, NBC Bay Area News, NBC South Florida News, NBC San Diego News and NBC Connecticut News.
“Fast” is “the most exciting and certainly the fastest growth I’ve seen since I’ve been in the business,” Eric Opeka, chief strategy officer for Cinedigm Entertainment Co., said in a roundtable on the topic. Hosted by TheWrap in 2022. Some industry insiders believe that very soon the audience of FAST channel will be more than the cable audience.
NBCU continues to expand in the fast space by adding local stations to Amazon products. The channels are already available on Peacock, Samsung TV Plus, The Roku Channel and Jumo Play. Fire TV also includes the free Peacock app starting today, along with Fast Channels and Dateline 24/7 for the whole day. Fire TV also includes network apps for NBC, Bravo, E!, Oxygen, Syfy, USA, Universal Kids, MSNBC, NBC News, CNBC, NBC Sports, and Telemundo.
“Powered by our NBC and Telemundo stations in the country’s top TV regions, our local news streaming channels offer a premium news offering for English and Spanish speakers, and we look forward to introducing our respected news brands to Amazon’s streaming audiences. Can’t wait,” Meredith McGuinn, executive vice president of Diginates and Local Production, NBCUniversal Local, said in a statement.
