The list of streaming frontrunners includes seven of the 10 most popular series based on gaming IP
Netflix is clearly investing in video game adaptation, and it’s paying off. Five of the top 10 most in-demand series based on gaming IP are Netflix originals and special shows, according to data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social media, among other engagements.
Additionally, “Pokémon” and “talking tom and friends“Content is licensed on Netflix, providing a total of seven of the top 10 video game adaptations available on Netflix’s catalog.
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Netflix’s most recent video game adaptation.Cyberpunk: Edgerunners“has been very successful in its first two weeks. Based on the dystopian game “Cyberpunk 2077”, the animated series has 15.49 times higher demand than the average show in the United States in September. This is the first for a foreign language show in the US. There are a lot more number of video games only three other shows based on IP were in high demand to date this month.
Since video games became extremely popular in the mid-1980s, many video game adaptations have been trying to ride that wave. Video games often feature a captivating story, charismatic characters who are already famous and beloved by their audiences and an engaging atmosphere that can be very successful if adapted skillfully for TV. Furthermore, popular video games usually have an engaged fan base that is ready to consume any content related to their favorite game.
The most in-demand video game adaptation last month is Netflix’s hit show “Magician”, with 29.22 times the average demand. “The Witcher” franchise is based on a book series that inspired a video game series, which in turn inspired the TV series and is one of the most popular IPs owned by Netflix. The show is the fifth most sought-after Netflix Original in September. A prequel miniseries, “The Witcher: Blood Origin,” is scheduled to be released in December 2022.
Netflix’sof distinctionThe “League of Legends” game, a show set in the fictional universe, is the third most sought after video game adaptation last month. The demand for the show is driven by the enormous popularity of the sport around the world, which is considered one of the biggest e-sports in the world.
10 Most In-demand Series Based On Video Game IP, US, September 1-26, 2022 (Parrot Analytics)
There is a relevant demand for legacy video game franchises. Some of the most successful shows are adaptations of sports series that debuted in the 1980s or 1990s, such as “pokemon,Sonic Boom,” And “CastlevaniaThe “Pokémon” TV series, the most sought after of these, was released in 1997 and has since been very popular around the world, making the Pokémon video game series extremely popular outside Japan. “Sonic Boom” and ” Castlevania”, was inspired by the video game franchises that were released in 1991 and 1986 respectively. These franchises have been able to renew their fan base through their recent releases, as well as retaining those fans. Those who want to watch series based on the video games they played when they were younger.
Two of the 10 most sought after shows based on video games are animated series. (The only live-action series “The Witcher” and “aura.”) Demand for the animation genre is growing at a higher rate than the overall growth of demand for the series in the US market, particularly after April 2021.
Animated TV Shows on Demand, US, January 2021-August. 2022 (Parrot Analytics)
Between January 2021 and August 2022, demand for animated content grew by about 50%, while overall demand for series in the US grew by about 20%. In addition to the demand for video game adaptations, the growth in demand for animation is largely driven by demand for Japanese anime such as “Attack on Titan” and “My Hero Academy” and legacy animated sitcoms such as “South Park,” “Rick and … Morty” and “The Simpsons.”
Christopher Hamilton is a Senior Insights Analyst and Daniel Quinaud is a Senior Data Analyst at Parrot Analytics, a RapPro Partner. For more from Parrot Analytics, visit the Data & Analytics Hub.
