Viewers are swooning over the spy thriller, while “The Mandalorian” delivering for Disney+ for the fourth consecutive week stands in the way of the sweep.
Netflix reclaimed its spot in the streaming rankings with its adaptation of Matthew Quirk’s novel “The Night Agent,” a series that’s generated strong buzz since its March 23 premiere.
Action-packed spy thrillers have proven to be incredibly popular tentpoles for streamers with Amazon, in particular, leaning heavily into the genre over the past year. With Prime Video successes like “Recher” and “The Terminal List” appearing poised to capture franchise-level interest similar to “Jack Ryan,” Netflix is clearly looking for a similar audience for action-packed political dramas. hoping to tap into the appetite.
The story of FBI agent Peter Sutherland thrust into a deep deception at the highest political levels, almost entirely dominated the Top 10 table the week of March 22-28, with nearly 2 million American households tuning into the premiere in its first four days. Did. To stream, according to viewership trends gathered from Samba TV’s panel of more than 3 million households drawn from more than 25 million connected TVs, balanced for the US census. Fans are clearly smashing the show, which has led the series to occupy almost every spot on the Top 10 charts this week.
The series, starring Gabriel Basso as Sutherland and Lucian Buchanan, features a diverse cast of characters with Asian representation from several lead actors, including Hong Chow, who plays Diane Farr, the president’s chief of staff. This helped Asian household viewership to overindex by double digits compared to the national average. Millennials tuned in the most, based on viewership of the premiere episode, overindexing by the widest margin. Gen Z audiences remained flat and older audiences such as Gen X were underindexed.
Viewers will soon get to experience more of Sutherland: Netflix has already renewed the program for a second season.
Next in the way of the sweep by “The Night Agent” was Disney+’s “The Mandalorian,” which earned the No. 5 spot on the leaderboard. The series has topped the charts week after week since its third season premiered on March 1, proving that the appetite for “Star Wars” content is still very strong.
Crime documentary “Waco: American Apocalypse” landed at the No. 8 spot for the week, drawing viewers into a never-before-seen docudrama of the 1993 standoff between federal agents and cult leader David Koresh.
On linear broadcast networks, CBS’s “The Equalizer” rose to the top of the pack, beating out NBC’s music talent search “The Voice” as the week’s most-watched program. It is the first time in eight weeks that a scripted drama beat out a reality or competition program for the No. 1 spot.
ABC’s talent competition “American Idol” was not far behind at No. 3, while the series finale of “The Bachelor” held the No. 4 spot for the second week in a row, as bachelor Zack Shallcross proposed to Katy Biggar following a live confrontation. did. Runner-up Gabby Elnicki.
In another win for NBC, a trio of crime dramas, “Chicago Med,” “Chicago Fire,” and “Chicago PD” all topped the linear television charts this week, while “East New York” beat CBS and “Americas Funniest”. Home Video” made the top 10.
Dallas Lawrence is SVP and Head of Communications and Brand at RapPro Partner, Samba TV. follow him on twitter @Dallas Lawrence, For more from Samba TV, Click here,
