Netflix’s “Wednesday” continues to lead overall viewership
In this weekly data series powered by Parrot Analytics, we look back at the top breakout shows from the past week. The breakout show is the most sought after series which premiered in the last 100 days.
As much as people may love to hate on both the show and Mindy Kaling, HBO Max’s “Velma” saw a massive 127% increase in demand and took second place in the ranking of most sought-after new shows this week, according to Data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social media, among other engagements.
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animated series has been on the receiving end of a shower of hate As for the character and plot, yet despite (or perhaps because of) “Velma” has managed to capture the attention of viewers in the US this week, 37.3 times more in demand than the average series.
It’s been an interesting week for HBO. Two big IPs, two new shows, each with a starkly different reception. New series of the network “last of us,” which premiered on January 15 and received critical acclaim (and the title of “Best video game adaptation of all time“), saw a 57% increase in demand and moved up to third place in the rankings this week with 36.1 times the demand for the average chain in the US.
Meanwhile “Velma,” the streaming original series based on the Scooby Doo franchise, managed to keep enough eyeballs to dominate viewers’ attention this week. That’s not to say that “The Last of Us” doesn’t have such a wide audience reach: As is the case with most shows that follow a weekly episodic release schedule, we’re likely to see an increase in demand for the series next year. As more episodes drop in a few weeks, viewers will start binge-watching the show.
This week in fourth and fifth place we see Paramount+’s Sheridan shows “tulsa king” And “1923,” respectively. The former had a 7% drop in demand and was 27 times the average series demand, while “1923” had a further 2% increase after its fourth episode aired on January 8, the same day. “Tulsa Kings” was the finale. Releasing episodes in tandem is working out well for the streamer, as it still attracts enough eyeballs to keep both shows in the top five, despite new releases arriving this week. .
10 Most In-demand New Shows, January 14-20, 2023, US (Parrot Analytics)
Two more new shows made it to the rankings this week. Disney+’s “National Treasure: Edge of Historyentered the ranking at number eight with 16.5 times the average series demand, a 29% increase from the previous week following the airing of its seventh episode on 18 January. It’s been a bit of a slow climb for the series, which actually premiered on Dec. .14, but haven’t seen much growth in demand so far. This could be explained by the Christmas and family-friendly programming that viewers had already prepared for, and given that the series now nears its February 8 finale date, it is quite likely that demand for the show will increase over the next year. will continue upwards. next few weeks.
Netflix’s latest, “That ’90s Show,” entered the rankings this week in ninth place with 15.7 times the average series demand, an impressive 93% increase considering it only premiered on Jan. 19. The series is long awaited by fans of Evergreen”that 70s show“Since the new series incorporates characters and locations from the original, serving up a sense of some nostalgia andrevisiting a childhood classicFor viewers. Given all the new content available to viewers right now, it will be interesting to see how the reboot fares in the coming weeks: Will viewers end up watching the series again (as they usually do)? is the case with long tail material) or move on to material from newer releases?
Andrea Woods is Marketing Coordinator at Rappro Partner Parrot Analytics. For more from Parrot Analytics, visit the Data & Analytics Hub.