The “Bridgerton” and “To All the Boys I’ve Loved Before” spin-offs are the latest examples of effective IP strategy outside of the usual sci-fi or superhero fare.
In this weekly data series powered by Parrot Analytics, we look back at the top breakout shows from the past week. The breakout show is the most sought after series which premiered in the last 100 days.
Netflix’s franchise strategy is coming together — but instead of epic superhero stories or sci-fi and fantasy sagas, it’s all about love. The two fan-favorite romantic dramas established by earlier hits have topped breakout show rankings in recent weeks.
After ‘Bridgerton’ spin-offQueen Charlotte: A Bridgerton Story“Took the top spot two weeks in a row,”xo, kittySet in the “To All the Boys I’ve Loved Before” universe, topped the rankings with an impressive 141% increase in demand for the week of May 20-26, according to data from Parrot Analytics, which takes into account consumer Is. Research, streaming, downloads and social media, among other engagements.
The show is Netflix’s first television series to break away from a Netflix original film: it follows the story of kitty Song Kow, who embarks on her journey to find true love in Korea. the show got positive review And already reports of season 2 are swirling with just over a week to go when it premieres on May 18.
“Queen Charlotte” had a 24% drop in demand, dropping it to number five for the week. Between the slate of shows that are in the middle of airing their finales this month and the new shows that have come out, it’s not surprising to see viewers’ attention turning to other content, but it has maintained a strong showing.
On Demand for Apple TV+siloIt increased by 8% following the airing of its fourth episode on 19 May. The sci-fi series is slowly gaining traction among American viewers, and positive reviews have increased viewership in the week, placing it in second place just below “XO”. , Kitty” with 24.6 times the average series demand.
Most Wanted New Series, May 20-26, 2023, US (Parrot Analytics)
Max’s after “Silo”love deathIn third place with almost the same level of demand. The stiff competition between the shows in the top three will make for an interesting spectacle next week as we will find out who came out on top.
amazon prime videocitadeltook the sixth place in the ranking with 21.3 times the average series demand. The spy thriller series finale aired on Friday, leading to a 9% increase in demand for the show. Next week may see another jump in demand for the series as more viewers are watching the episodes.
Amazon Freebie’s”jury dutyDemand was up 5% in the week that came with Emmy Buzz. The show has a strong following among American viewers as it ranked eighth in the rankings with 19.2 times the average series demand for the week.
Following closely behind, Peacock’s”mrs davisranked ninth in the rankings with 19.1 times the average series demand, a slight drop from the previous week.
And rounding out the top 10 breakouts shows that ranking is Paramount+’s.rabbit hole,” also with a 19.1x demand average, a decline of 6% from the previous week.
Andrea Woods is Marketing Coordinator at Rappro Partner Parrot Analytics. For more from Parrot Analytics, Visit the Data & Analytics Hub,
