EXCLUSIVE: Scream! Factory Wednesday announced the promotion of longtime senior executive Michael Ribas to senior vice president of marketing and product management.
Most recently, Ribas served as vice president of marketing at Shout! Factory since 2003, before that in editorial and product management positions at WetFeet in San Francisco.
In his senior role, Ribas will report to CEO Garson Foos and EVP of Strategy and Digital, Gene Pao, and will continue to work closely with both executives on an overall strategy that supports the company’s long-term growth. While leading the marketing and product management strategy for all initiatives and facilities except children and family entertainment, he will continue to oversee advertising, corporate branding, convention and trade show activations, digital streaming, theatrical releases, partnerships, product management and social marketing at Scream! factory, scream! Studios and Shout! TV. He is also responsible for the marketing and promotion of Shout! Mystery Science Theater 3000 Franchise that includes the new series as well as licensing and merchandising.
“Michael is a high-level strategist and a successful leader. His business acumen and strategic thinking have greatly contributed to the success of Shout’s overall business,” said Shout!’ EPP, Pao. “He has fueled the growth of many businesses by providing excellent care for our content partners and maximizing business opportunities. All of this and his strong leadership skills have made him an invaluable leader at Shout! made.”
Ribas added in his statement to Deadline: “After almost 20 years with Shout! I remain energized and excited by the opportunity to not only connect fans with the movies and shows they love, but also introduce them to new movies that could become classics – or cult favorites – of the future.”
As a multi-platform media company focused on film and TV distribution, development and production, Shout! Factory was founded in 2003 by Richard Foos, Bob Emmer and Garson Foos. The Company’s current partners and properties include Gkids, Sesame Street, Laika Studios, The Carol Burnett Show, The Johnny Carson ShowStephen J. Cannell Productions, ALF, ITV Studios and Major League Baseball Productions. It also owns and operates libraries, including those mentioned above Mystery Science Theater 3000 (in collaboration with creator Joel Hodgson) and the Roger Corman New Horizons Pictures Library, while Shout! TV.