In a rapidly evolving and competitive streaming marketplace, executives from companies including Paramount Streaming and AMC Networks talked about how platforms can evolve to address challenges such as audience fragmentation and decreasing attention span, as well as hybrid The business model can break through the noise.
The Conversation, “Streaming Strategies in a Competitive Marketplace,” – moderated by WrapPro and Business News Assistant Managing Editor Jethro Nededog and presented by Citi National Bank – features Samba TV CEO Ashwin Naveen; Brett Dismuke, General Manager of ALLBLK and WE TV at AMC Networks; Dan Limerick, Chief Operating Officer at WME; Jeff Schultz, chief strategy officer and chief business development officer at Paramount Streaming, and Juan Ponce, senior vice president and general manager at NBCUniversal’s Telemundo Enterprises’ Telemundo Streaming Studio.
“We are in the era of the second innings of streaming,” Naveen said. “We are introducing a hybrid business model for the first time. Paramount may actually get credit for doing it very well, but Netflix hit a wall on a pure subscription model, and the idea that we could offer a hybrid of subscriptions and advertising is something that We’re just starting to understand, and that’s going to bring potentially a lot more people into the fold. ,
On Thursday, Netflix announced the pricing and launch date for its native advertising plan. And the advertising model is also being adopted
The panelists also discussed the similarities between the streaming marketplace and cable. As the former grows, it has integrated already established practices such as bundling or expanding into specific audiences.
Dismuke said, “On the AllBLK side, we are dedicated to content exclusively for the African American community. When you have a mainstream or a major streaming service, they are only scratching the surface of that content. that belong to these particular genres… that’s the advantage of having services like ALLBLK and we’re seeing a lot in the market now. What’s happening is no different than when cable television expanded into genre networks It happened. The same thing is happening in the streaming space.”
Despite the similarities, Schultz emphasized that streaming isn’t just cable 2.0, maintaining that viewers nowadays have more options to choose from that empower them to find engaging content.
“Even though the concept of bundling and the words bundling evoke a cable business model, it is important to remember that what streaming has done is offer more options and more control to consumers,” he said.
Watch the highlights from the top panel.
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