It’s unclear how many actors will choose to attend the awards, which have been on hiatus as the group tried to adopt reforms.
The Golden Globes will announce this week its return to NBC in January 2023 after a year-long hiatus in which the group said its goal was to root out corruption, increase diversity and increase voter turnout, but only succeeded. half. .
NBC and the Hollywood Foreign Press Association are preparing an announcement that the Globes will return on January 10 for this week, according to three insiders who spoke to TheWrap.
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An HFPA spokesman said he was not aware of any pending announcements and NBC had no comment.
If, in fact, the Globes do take place on January 10, that Tuesday night date would be a marked change from the usual Sunday night ceremony location.
But the HFPA has been pushing hard for the network to restore the awards, which bring in a lucrative $60 million a year for the now-for-profit association and its producer, Dick Clark Productions, according to its contract with NBC. And many in the Hollywood promotional machine are eager to reinstate what has traditionally been an effective awards season marketing tool, with the Golden Globes coming at least six weeks before the Academy Awards.
It’s unclear (although unlikely) that NBC will need to pay its full contract fee to restore the Globes, which has been badly clouded by reports of corruption and a lack of diversity.
It remains to be seen whether the powerful personal advertisers who have boycotted the Foreign Press Association for 18 months will continue to do so, and recommend that their celebrity clients attend.
A prominent publicist representing Hollywood’s top talent said every actor or other creative should choose for themselves whether they want to attend the Globes in 2023. But actors should anticipate having to answer the question on the red carpet as to why. they returned, said this publicist. he said. And doing it at a time when Hollywood is under scrutiny as an industry to be more diverse could be difficult.
Several publicists TheWrap has spoken with in recent weeks said many prominent Hollywood figures would not attend if the awards were reinstated, saying the event had become too controversial.
The HFPA announced a plan to increase diversity in its membership last year, but it fell short of announced goals. The group added 21 new members last year (although it also lost about a dozen to death or attrition) and recently added another 100 voters who are not members of the association.
Meanwhile, Hollywood billionaire Todd Boehly, who was serving as the interim CEO of the HFPA, took the group private in a recent membership vote. It will no longer be a non-profit association and members will receive salaries of $75,000 per year to watch movies and vote.
