Meanwhile, “Black Adam” premiered on HBO Max to strong numbers among young and diverse viewers
Netflix fans have pushed a new recruit to the most-streamed programming charts for the past week. The Noah Centineo-led series “The Recruit”, following a rookie CIA agent in an international political drama, debuted its first two episodes atop the streaming charts. The series joins Netflix’s “Wednesdays” and “Harry & Meghan”,Both remained on the chart in this week’s edition of Samba TV’s Weekly Rap Report.
The Wrap Report offers an exclusive first look at the most-watched movies and individual TV shows from the past week across both linear television and streaming. Viewership insights come from data collected from a panel of more than 3 million households taken from over 25 million connected TVs polled for the U.S. Census. For the second week in a row, Netflix dominated the streaming charts, nabbing every single one of the top 10 placements.
Netflix’s “Harry and Meghan” documentary continued to be a dominant force on the charts, holding three of the week’s top five overall placements. The royals’ ability to generate buzz among a younger generation has been on full display, with each episode of the six-part series garnering viewership from more than 1 million US households. However, unlike “Wednesday”, which attracted high volumes of new viewers week after week 1, the premiere episode of “Harry & Meghan” slumped significantly this week, falling from the top spot down to No. 10.
The decline appears to coincide with a decrease in new domestic searches that have peaked in interest. Between the release of Part I and Part II of the series, the program also lost a third of its audience, which may be a result of the media-saturated former working royal couple’s overall fatigue or a result of Netflix’s distribution model. . Chain. By breaking up the content into two separate weeks, Netflix eliminated the ability of binge watchers to consume all of their programming before drifting off to other streaming content or platforms.
Meanwhile “Wednesday” has had an incredible run atop the charts. Remarkably, the show has continued to attract massive new viewers week after week. This is the fourth week in a row that the Tim Burton-created series has been ranked among the top streaming shows. For the fourth week in a row, the premiere episode of “The Addams Family” spin-off remained in the top 10, a strong sign that new viewers are continuing to discover the series. All signs point to the show seeing several more weeks of strong viewership as viewers thoroughly enjoyed the remaining episodes.
On linear television, ABC returns to the top 10 list after closing last week on the back of a pairing of classic family favorites. ABC broadcast of “The Sound of Music”and “Beauty and the Beast: A 30th Celebration” took the broadcast network to two of the top 10 spots. musical television special, which blends Disney’s classic animated film with a live action musical showcase starring Martin Short as Belle and Josh Groban as the Beast, Shania Twain as Mrs. Potts, David Allen as Cogsworth and Joshua Henry The Beast is featured alongside Grier’s performance. As Gaston, reached the No. 8 spot on the weekly chart.
Holiday-inspired programs occupied more than a third of the top-tier programming in linear television. The NBC specials “A Saturday Night Live Christmas Special” and “Dr. Seuss the Grinch” and CBS’s “Mariah Carey: Merry Christmas to All!” and “When Christmas Was Young” – starring Tyler Hilton and featuring original music by Sheryl Crow – each claimed a top 10 spot for the week.
Paramount Network once again went back to top all linear TV with its original series “Yellowstone” on top of all networks. The special airing of “1923”, a prequel series to Taylor Sheridan’s “Yellowstone”, proved to be in constant demand for all things Sheridan, as the show led by Harrison Ford and Helen Mirren took seventh place for the week, giving cable network Paramount Occupied the most viewed position. Network as a Top 10 Show as broadcast network ABC.
In addition to topping charts this week, superhero film “Black Adam” starring Dwayne “The Rock” Johnson made its streaming debut on HBO Max. The film’s premiere week viewership appeared low compared to other films that hit earlier this year, such as “Batman,” “Doctor Strange and the Multiverse of Madness,” and “Thor: Love and Thunder.” However, it was a hit among young and diverse audiences. Black households were nearly 25% more likely to watch an adventure film than the national average, and Gen Z and Millennial audiences also ranked higher on viewership.
As is the case with all television, the future of live sports continues to undergo a systemic shift from the pure legacy model to the streaming model where the majority of Americans now consume content. While the weekly wrap doesn’t include live sporting events, the mega-deal to make NFL Sunday Ticket available via YouTube TV next season has the industry buzzing about the ongoing seismic changes in television.
With the streaming platform set to reshape the world of live sports, YouTube TV now joins other companies like Amazon, which has secured the rights to live stream NFL Thursday Night Football games this season. and Apple, which streams both Champions League soccer matches and Major League Baseball. game.
YouTube TV’s latest move will almost certainly hasten the decline of linear television as it continues to lose rights to its last major bastion on home viewers. Last month, every one of the top 10 linear television programs was an NFL game. This latest deal is indicative of a future where all content will be streamed and that the market is quickly moving towards a future where streaming of NFL football games and other sports including baseball and basketball will be the first.
Dallas Lawrence is SVP and Head of Communications and Brand at RapPro Partner, Samba TV. Click here for more from Samba TV.