Kids’ programming in general on the streamer punches above its weight in terms of demand
Family-friendly is an apt description of one of the most popular shows on Disney+. Half of the 10 most sought-after shows are geared toward kids, according to data from Parrot Analytics, which takes into account consumer research, streaming, downloads and social media, among other engagements. And 28% of shows on the streamer in the children’s genre account for 34% of total demand, showing how this programming punches above its weight on Disney+.
“The Simpsons” is a family-friendly series on Disney+ that stands above all else due to its continued popularity with viewers. It had the highest demand last month (52.75 times the average series demand) and has been one of the most popular shows on Disney+ since it first launched. The fact that the show is currently airing episodes and has a catalog of its past 33 seasons helps make “The Simpsons” one of the most powerful properties in Disney+’s lineup.
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10 Most In-demand Series on Disney+, December 2022, US (Parrot Analytics)
That’s when we look at how the family-friendly makeup of Disney+’s platform breaks down by genre. The drama genre, which is typically the biggest on most other streamers in the US, only accounts for 5% of titles on Disney+. Children’s series make up more than a quarter of the titles on the platform – the largest genre by number of titles. Despite being the biggest genre, Disney+ is not only inflating this number with a lot of shows that viewers don’t want – as shown by the large percentage of total demand.
“The Mandalorian” is also regularly one of the most sought-after shows on Disney+. Strategically, it serves as an anchor for the ever-expanding “Star Wars” franchise. Last month, “Endor” was the fourth most sought-after show on the platform and last month “Tales of the Jedi” made the cut into the top 10, but as spinoffs come and go, “The Mandalorian” has a high level of demand. remains.
Notably absent from the Top 10 in December are any Marvel shows. In the past, these have been a major offering from the platform. And while Marvel movies are still a strong draw, the lack of new shows in the franchise is being felt.
Share of Genre Supply vs. Demand on Disney+, December 2022, US (Parrot Analytics)
While kids’ programming has been a tough hit for the streamer, the real outperformer on the platform has been the action and adventure genre. These shows represent only 9% of the Disney+ catalog, but drive 22% of demand for shows on the platform. The platform’s flagship Marvel and “Star Wars” series typically fall into this genre and are some of the biggest draws for customers.
The two most sought-after movies on Disney+ in December benefited from the recent premieres of their sequels: “Avatar: The Way of Water” and “Black Panther: Wakanda Forever.”
The original “Avatar” film, which was 13 years old at this point, had the highest demand ever on Disney+, according to data from Parrot Analytics, which tracks consumer research, streaming, downloads, and content at 63.28 times the average movie demand. takes into account. and social media, among other engagements.
10 Most Wanted Movies on Disney+, December 2022, US (Parrot Analytics)
It was followed by “Black Panther” with 46.65 times the average demand. Last month, the original “Black Panther” was blowing up 84 times more in-demand after its sequel premiered on Nov. 10. The hit Marvel movies are still among the most engaging movies Disney+ has to offer to subscribers. Besides “Black Panther,” five of the top 10 series are from huge mega-franchises.
Two Christmas movies featured in the 10 most sought-after movies on Disney+ last month. Fueled in part by the phenomenal success of Tim Burton’s recent Netflix series “Wednesday,” “The Nightmare Before Christmas” tops the ranking of all Christmas movies this season. But once we considered the demand for the entire month of December, more traditional Christmas classics like “Home Alone 2: Lost in New York” took hold. “Home Alone 2” was the most-sought-after holiday movie on Disney+ in December, with 34.02 times the average series demand.
While the makeup of Disney+ may seem oddly skewed (huge kids’ offerings, not much drama, and a high reliance on action/adventure) it fits well with Disney’s broader corporate strategy and how Disney+ integrates with Hulu. Makes sense when considering. If we look at the Disney+/Hulu bundle, its catalog makeup looks very similar to the other platforms. If a corporation is going to juggle two platforms, it only makes sense for them to have an obviously lucrative catalog.
Christopher Hamilton is a Senior Insights Analyst at Parrot Analytics, a partner with WrapPRO. For more from Parrot Analytics, visit the Data & Analytics Hub.
