Warner Bros. Discovery layoffs hit Cartoon Network, Adult Swim marketing exec

According to multiple reports, two chief marketing officers in Warner Bros. Discovery’s children, young adults and classics division are the latest to leave the recently merged company, Tricia Melton, marketing chief at Cartoon Network and senior VP and Adult Swim Jill King. . They will be gone by the end of the year.

“We are grateful for the contribution of Tricia and Jill to their legacy KYAC businesses and their leadership in these teams,” Karen Bronzo, head of US network marketing, wrote in a memo to employees on Tuesday. According to the Hollywood Reporter, “Tricia and Jill will both be here for the rest of the year, working with me as we reorganize teams during this transitional period. I plan to announce new marketing leadership structures for these networks prior to their departure. I’m making.”

Melton joined Warner Bros. in June 2020 after more than five years at Disney’s Freeform, and was reunited with former Freeform chairman Tom Aschim. She led the rebranding of Cartoon Network and launched the Cartoonito label on cable and streaming platforms.

Ashem, who served as president of Warner Bros. Global Kids, Young Adults and Classic, stepped down in May as one of the top executives, leaving shortly after the April combination of WarnerMedia and Discovery Inc.

King has been with WarnerMedia since 2013, helping to create hits such as “The Powerpuff Girls,” “Steven Universe” and “Craig of the Creek.” according to the deadline, He also led the development of Adult Swim Upfront Events and Adult Swim Festivals and played a major role in developing and establishing marketing and content-oriented diversity initiatives.

News of the departure comes amid the latest round of layoffs across the company, which has struck hundreds of rank-and-file workers along with many executives, including Are included.

The news of the departures comes amid the latest round of layoffs across the company, which has struck hundreds of rank-and-file employees, including several executives as well as several top executives at OWN (The Oprah Winfrey Network).

P> Several top execs at OWN (The Oprah Winfrey Network) in August.

One Wednesday, TheWrap reported that 82 employees across all departments of Warner Bros. Television Group would be laid off in the latest cost-cutting efforts, part of Warner Bros. Discovery CEO David Zaslav’s moves to reduce costs by $3 billion. Is. An additional 43 open positions would be eliminated, resulting in a 26% overall reduction in the division.

The move included the closure of the television group’s short-form division, Stage 13, and its television workshop to up-and-coming writers and directors, both of which served as a pipeline for diverse talent.

Warner Bros. Discovery Launches New Diversity Pipeline Program After Industry Uproar

Hundreds of other employees on the business side, mainly advertising teams, are on the sites of cost-cutters as they trim the ranks.

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