Zomato withdraws ad campaign featuring Hrithik Roshan after Mahakal temple priests call it ‘offensive’; issues apology: ‘Intent here was never to hurt anyone’s beliefs and sentiments’ : Bollywood News

Two Mahakal priests Mahesh and Ashish from Ujjain on Saturday demanded that online food delivery company Zomato withdraw their latest ad featuring Bollywood actor Hrithik Roshan. The call for the ad to be removed is being made because they claim it offends Hindu sentiments and is “offensive.”

Zomato withdraws advertising campaign with Hrithik Roshan after Mahakal Temple priests called it ‘offensive’; Apologizes: ‘It was never the intention here to hurt anyone’s beliefs and feelings’

In the new advertisement titled ‘Mann kiya, Zomato kiya’, Hrithik Roshan says he was craving a thali (full dish) in Ujjain, so he placed an order with “Mahakal”. “Thali ka mann kia, Ujjain mein hai, toh Mahakal se manga Lia (Felt like we had a Thali. We’re in Ujjain so ordered from Mahakal,” the actor said in the ad.

“A company supplying non-vegetarian food should immediately withdraw the misleading advertisement referring to Mahakal thali,” Priest Mahesh told Dainik Bhaskar. He also demanded an apology from the food delivery company or they would take legal action. According to the priests, it was misleading and hurt Hindu feelings.

Commenting on a tweet, Zomato clarified: “Mahakal Restaurant is one of our high volume restaurant partners in Ujjain, and thali is a featured item on the ‘thalis’ menu in ‘Mahakal Restaurant’, and not the revered Shree Mahakaleshwar Temple. The video is part of a pan-Indian campaign for which we identified the best local restaurants and their top dishes based on popularity in each city Mahakal Restaurant (simplified as ‘Mahakal’) was one of the restaurants selected for the campaign in Ujjain chosen .”

Their tweets further read: “We deeply respect the feelings of the people of Ujjain and the ad in question will no longer be displayed. We sincerely apologize as it was never the intention here to hurt anyone’s beliefs and feelings.

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