Akshay Kumar’s Ram Setu has gotten off to an average start at the box office in India and has fallen a little short of industry expectations. According to early estimates, Ram Setu has accumulated in the range of Rs. 13 to 14 crores, which is below the conservative industry forecast of Rs. 17 million dollars.
The film had negligible progress, but has benefited greatly from the post-Diwali factor as much of the walk-in audience favored Ram Setu. Initial reactions from the public and trade have been mixed and it’s the collections cull on Wednesday that will give us an idea of how Ram Setu will fare in the long run. To give the film a shot at Rs. 100 crores in the long run, down less than 25 percent is a must.
Ram Setu has collected about Rs. 6.75 crores across the three national chains and it is the mass belt that has helped the film move closer to Rs. 14 crore mark on opening day. The morning’s actual numbers may also be marginally higher or lower depending on the final numbers in non-national multiplexes and single screens, but this seems like the ideal day-one streak for the action-adventure.
It’s an average opening and the numbers should have been about 20 percent better given the film’s release on the biggest holiday of the year, but still it’s a better opening than what the presale suggested. Holding or surrendering collections will decide the fate of Ram Setu tomorrow.