Bollywood’s frequent boycott call on social media has influenced the Box-Office performance of many Hindi films. However, the poor performance affects not only the producers involved in the film, but also the exhibitors. Recently, in a conversation with Bollywood Hungamafamous film exhibitor Manoj Desai spoke candidly about the demise of Bollywood while advising Hindi movie stars.
Film exhibitor Manoj Desai asks acting professionals not to get into politics; talk about boycott Bollywood trend
When asked to shed some light on the reason behind the failure of Hindi films, Manoj claimed, “First of all – it’s the content of the film.” He later added that acting professionals should understand and stick to their work rather than whine about their screen timing in the film. As the conversation progressed, Desai also pointed out that controversial statements by the actors also affect the BO performance of a film.
While referring to Aamir Khan’s intolerance comment, he added that it contributed to the failure of Laal Singh Chaddha. Meanwhile, he also discussed the failure of Akshay Kumar starrer Raksha Bandhan as he said the audience was not satisfied with the content. Again, Manoj firmly said that the film failed due to certain controversial statements by Khiladi Kumar.
While expressing his disappointment, he said: “Koi bhi artist ko politics nahi khelna chahiye. They have to keep [themselves] away from politics. He then explained: “You are… [an] artist. You are a good actor. Bring emotions into your acting. Bring action to your acting. And you will see how the public will appreciate you.”
Also Read: Veteran Film Exhibitor Manoj Desai Opens Back to Back Akshay Kumar Underperformers; says: “Subject gala, content gala”
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