The Kannada movie Kantara directed and written by Rishab Shetty hit theaters a few weeks ago. Since then, there has been no stopping the film, which received critical acclaim from audiences and critics alike. While the film had its fair share of issues, Kantara has held up strong at the box office with each passing day in its overall collections. Some have even praised Rishab Shetty, hailing the film as a masterclass in filmmaking. Surprisingly, the film not only managed to survive but surpass the competition from Bollywood releases Ram Setu and Thank God. As if that wasn’t enough, according to Aamir Khan’s Box Office Formula, Kantara is now a bigger success than 3 Idiots, Baahubali 2 – The Conclusion and even PK.
According to Aamir Khan’s formula: “To measure the success of a film, you have to see the weekend figures and compare them with the total collection. Like 3 idiots did Rs. 40 crores over the weekend and the total turnover was Rs. 202 crores, so the weekend multiplied by 5, is the behavior of the movie that is very good. That shows that people have gone over and over to see the film. Jo movie teen din mein 100 crore karein aur total mein 200 crore karein then that movie is not good.”
In this report, we introduce a Metric – Weekend to Lifetime Multiple while comparing. According to this comparison, a higher multiple indicates strong content and thus longevity in cinemas, which in turn means that visitors are drawn in the following weeks.
Interestingly, Kantara, who manages to break into the top 10 films with the highest weekend-to-lifetime multiple, claims eighth place with a multiple of 5.13, which is higher than previous releases such as 3 Idiots. (4.99), AndhaDhun (4.97), Baahubali 2 – The Conclusion (3.99), and PK (3.57). Compared to Southern movies dubbed, Kantara has outperformed the SS Rajamouli magnum opus RRR (3.63).
For the full list of movies featuring the Highest Weekend to Lifetime multiple, click here.